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The power of colour red in fashion

Updated: Jan 24

We all know that red symbolises the colour of energy, passion, sensuality and action. When I dress in red, even if it is a detail or accent on the outfit, I feel I can just conquer the world! I feel quite empowered.

There is a saying out there that there is a shade of red for every woman and I could not agree more!

Some will prefer darker shades of red, the light red (near dark pink) or the red…well red! However, there are more shades of red than one can imagine, about 40 variations of red. Ok, I had a look at all these variations and some of them are more to the pink or orange shade of red than pure red, but they are all variations of red. That’s a lot of shades of red to explore! My favourite shades, which I think it suits me better when referring to clothes are what they call rojo (Spanish red), simply red and wine red.

I never gave too much thought to the psychology of colours and how colours can evoke certain emotions but red certainly makes me feel different, powerful and confident. So, I decided to investigate the psychology of this colour. Apparently, colour is much more powerful that we think they are as they represent different types of emotions and send different messages to people around us.

Research shows interesting facts about red representing opposite emotions: love & hate. It is the colour of the cupid and the devil.

Another interesting fact about red is that it represents some cultural history In China red means good fortune, prosperity and luck and brides normally wear red dresses. In Spain, red capes are used to attract the bulls in the matador arenas. In India culture, red is the most popular colour and it holds different meanings such as fear and fire and wealth and power.


One known fact, you wear red or an accent of red and immediately attention is drawn to you. We could easily say that red has a life of its own in fashion and can be interpreted in many ways. It can be viewed as a woman’s sexual power, seductive but also an accent of class and confidence. The Vittorino set (earring and ring), from our Fantasy Collection, is the perfect example of how red jewellery could just make the perfect statement on your outfit.

Personally, I like red as an accent or wearing it in combination with other colours. My favourite combinations are red & black and red & grey. I can also be a bit daring and wear red with blue (navy or royal blue). I love red with gold accent for a classier and occasion look.

Some people will avoid red entirely and others will go to town with it. My take is whatever makes you feel happy and confident. However if you are new to red and would like some hints and tips on how to wear red and the combinations to avoid, have a read at the World Fashion Channel (WF) blog. It provides an insight on beautiful combinations and how to wear a head to toe red outfit.


Based on my experience in styling myself and friends, one key thing to consider when choosing your red shade is your complexion. In my opinion, paler skin and dark hair looks very good in a scarlet type of red. I am olive skin and the deep red shades suit my complexion better. Blondes, in my opinion, look good in shades of tomato red for a quite dramatic look.

Another important consideration when bringing red to your wardrobe is the colours you already have and how you can style it and bring it together.

In conclusion, red is a beautiful colour and there is a shade out there for you. If you are new to it, start with accessories as an accent (i.e. jewellery, handbags, shoes, scarf) then move to key items such as a red blouse or skirt. When you feel confident enough try an all-red look that suits you and break it up with accents on another colour (grey, black, blue).

Are you a red lover or a newbie? How would start introducing red to your look?

Looking forward to hearing from you!

Best wishes,


#fashion #redcolour #redoutfits #redaccessories #redshades #fashioninred

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