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The power of colour red in fashion

Updated: Nov 13, 2023

We all know that red is a hue universally associated with energy, passion, sensuality, and action, which wields an extraordinary influence on our psyche. Donning the fiery embrace of red, whether as a subtle detail or a striking accent in my attire, instills within me a profound sense of empowerment, as though I stand ready to seize the world and its opportunities.

There is a saying out there that there is a shade of red for every woman and I couldn't agree more!

Some will prefer darker shades of red, the light red (near dark pink) or the red…well red! However, there are more shades of red than one can imagine, about 40 variations of red. Ok, I had a look at all these variations and some of them are more to the pink or orange shade of red than pure red, but they are all variations of red. That’s a lot of shades of red to explore! My favourite shades, which I think it suits me better when referring to clothes are what they call rojo (Spanish red), simply red and wine red.

I never gave too much thought to the psychology of colours and how colours can evoke certain emotions but red certainly makes me feel different, powerful and confident. So, I decided to investigate the psychology of this colour. Apparently, colour is much more powerful that we think they are as they represent different types of emotions and send different messages to people around us.

Research shows interesting facts about red representing opposite emotions: love & hate. It is the colour of the cupid and the devil.

Another interesting fact about red is that it represents some cultural history In China red means good fortune, prosperity and luck and brides normally wear red dresses. In Spain, red capes are used to attract the bulls in the matador arenas. In India culture, red is the most popular colour and it holds different meanings such as fear and fire and wealth and power.


One known fact, when you wear red or an accent of red and immediately attention is drawn to you. Red is indeed a powerful and attention-grabbing colour in the world of fashion and jewellery. It has a long history of being associated with various meanings and emotions. It can be viewed as a woman’s sexual power, seductive but also an accent of class and confidence. The Vittorino set (earring and ring), from our Fantasy Collection, is the perfect example how to incorporate this vibrant colour into your outfit. It can be an excellent choice for making a statement, expressing your confidence, and adding a touch of elegance to your look. Red jewellery like this can serve as a conversation starter and a reflection of your personal style.

Your personal style is a vibrant expression of your love for red, I often use it as an accent or in dynamic combinations with other colours.

Red and black exude a bold, confident statement, while red and grey offer a subtler yet sophisticated contrast.

Red and Blue brings your daring side when you embrace the vivid fusion of red and blue, be it the timeless pairing with navy or the striking effect with royal blue. Red and Gold, perfect for special occasions, you elevate your look with red and gold accents, achieving a timeless and classy ensemble.

Your fashion choices convey a captivating mix of confidence, sophistication, and a touch of daring elegance.


Based on my experience in styling myself and friends, one key thing to consider when choosing your red shade is your skin complexion and hair colour. These are important factors to consider in achieving a cohesive and flattering look by using the colour red.

Let me expand on my insights:

Scarlet Red: This vibrant, bold shade can look stunning on individuals with paler skin and dark hair. It can create a striking contrast, making the features stand out.

  • Deep Red: Deeper, richer reds often work well with olive and dark skin tones. They can enhance your complexion and bring out its warm undertones.

  • Tomato Red: Bright tomato red can be a dramatic choice for blondes. It can create a bold and eye-catching contrast, adding vibrancy to the overall look.


Existing Wardrobe Colours: It's essential to consider the colours you already have in your wardrobe. Red can be a versatile and statement colour, but it's essential to make sure it complements your existing pieces.

  • Colour Harmony: Red can pair well with neutral colours like black, white, or grey, as well as other complementary colours like navy, green, or camel. Ensure that your red garments can be mixed and matched with your existing clothes.

  • Occasion: Think about the occasions you'll be wearing red. Casual, formal, or work attire may require different shades and styles of red.

  • Accessories: can be a fantastic way to incorporate red into your attire if you're looking to gradually build confidence in wearing this bold color.

  • Personal Style: Consider your personal style. Are you more inclined toward classic, bohemian, or contemporary fashion? Choose red pieces that align with your style and preferences.

In conclusion, red is a stunning and versatile colour that can elevate your style. Whether you're a red novice or a bold fashionista, there's a shade that suits you. Start small with red accessories like jewellery, handbags, or shoes, then progress to key items like a red blouse or skirt. As your confidence grows, dare to rock an all-red ensemble, and don't forget to spice it up with accents of other colours like grey, black, or blue. Red is the colour of confidence, and with the right approach, it can become a powerful statement in your fashion arsenal.

Some people will avoid red entirely and others will go to town with it. My take is whatever makes you feel happy and confident. However if you are new to red and would like some hints and tips on how to wear red and the combinations to avoid, have a read at the World Fashion Channel (WF) blog. It provides an insight on beautiful combinations and how to wear a head to toe red outfit.

Are you a red lover or a newbie? How would start introducing red to your look?

Looking forward to hearing from you!

Best wishes,



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